Many organizations are locked into a long-standing pattern of annual events of different kinds that consist of a set of presentations programmed across a day or two, perhaps with a token panel session in an attempt to liven things up…

Over the past decade or so I’ve worked for four different organizations aiming to engage members in some way. Whether it was technology experts following the work of the DVB Project or the EBU, the staff of EAZA member zoos,…

You will find this advice in may other places, but it bears repeating: you need an About page for your website. Websites come in many shapes, sizes and flavours, but no matter how groundbreaking or stylish your site is, there…

Growing up in Ireland, I was taught to write British English. Thus my colours have a ‘u’, my omelettes come with a ‘te’, and the ‘r’ comes before the ‘e’ in my litres. I also, at least until quite recently,…

In hindsight, it almost looks like it was a master plan: spend two to three years each at different international organizations, building up the skills, experience and network I would need to launch a (hopefully!) successful communications consultancy. In reality,…

As social media have become the predominant channel for spreading information and ideas, infographics (which have been around for a long, long time) have become hugely popular for organizations of all kinds. As tools for promotion, advocacy, awareness-raising or marketing…

One of the first things we did when I started working at the European Association of Zoos & Aquaria in 2009 was change the name of the quarterly magazine from EAZA NEWS to ZOOQUARIA. The existing title wasn’t terrible, but…