When writing for the web, it often turns out that your last sentence is actually your first sentence. Allow me to explain. I’ve been editing text a lot recently and have noticed that short articles, whether news items, event reports…
A café in the village where I live closed down recently, just a few months after it had opened. I wasn’t surpised. Located in a new park for small businesses, it was a little off the beaten track, with very…
A picture is not always worth a thousand words. While online communication is dominated by visuals these days, often the photographs, graphics or icons used don’t add much value. Just look at the photo below for example! Nevertheless, it is…
I’ve had a chance to work with both Wix and Squarespace on recent projects. While WordPress remains my preferred platform for building and maintaining websites, these site builder services are clearly attractive for those who want to quickly and easily…
How often have you clicked through to the blog section of a website and found that the most recent post dates from many months or even years ago? It doesn’t look great, does it. So, the simple message of this…
For membership-based organizations, regular and reliable communication with the member community is essential. Email newsletters are a commonly used tool for this and whenever email newsletters are mentioned, you can be sure MailChimp will come up as an option. But you…
Taking a few hours to do a content audit of your website represents time very well spent. Both the process itself and the document that results can help to identify problems with site structure, inconsistencies in menus, titles, headings and…
It’s highly likely that the people you are trying to reach with your message — whatever it may be — lead busy working lives and have to deal with constant interruptions and distractions. Your gift to them should therefore be…
With a title like that you could be forgiven for thinking this post is about using recycled paper for your flyers and offsetting the emissions generated by your events. In fact, I’m encouraging you to think about sustainability in communications…
A few years ago I recall reading many articles predicting the death of websites. People would get their information from social networks and would use mobile apps to access and browse content. I believe those predictions have been proved wrong,…