If in doubt, call it what it is

A café in the village where I live closed down recently, just a few months after it had opened. I wasn’t surpised. Located in a new park for small businesses, it was a little off the beaten track, with very…

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Photo by Lisa Walton on Unsplash

My go-to sites for free photographs

A picture is not always worth a thousand words. While online communication is dominated by visuals these days, often the photographs, graphics or icons used don’t add much value. Just look at the photo below for example! Nevertheless, it is…

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WordPress wins for websites but Wix works well

I’ve had a chance to work with both Wix and Squarespace on recent projects. While WordPress remains my preferred platform for building and maintaining websites, these site builder services are clearly attractive for those who want to quickly and easily…

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Cobwebs around a lightbulb

Note to self: update blog

How often have you clicked through to the blog section of a website and found that the most recent post dates from many months or even years ago? It doesn’t look great, does it. So, the simple message of this…

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MailChimp may not be the best solution for your members

For membership-based organizations, regular and reliable communication with the member community is essential. Email newsletters are a commonly used tool for this and whenever email newsletters are mentioned, you can be sure MailChimp will come up as an option. But you…

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Treat your website to a content audit

Taking a few hours to do a content audit of your website represents time very well spent. Both the process itself and the document that results can help to identify problems with site structure, inconsistencies in menus, titles, headings and…

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I’ll be brief…

It’s highly likely that the people you are trying to reach with your message — whatever it may be — lead busy working lives and have to deal with constant interruptions and distractions. Your gift to them should therefore be…

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Communicate sustainably

With a title like that you could be forgiven for thinking this post is about using recycled paper for your flyers and offsetting the emissions generated by your events. In fact, I’m encouraging you to think about sustainability in communications…

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Collaborative workshop at EBU DevCon 2016

Give your conference programme room to breathe

Many organizations are locked into a long-standing pattern of annual events of different kinds that consist of a set of presentations programmed across a day or two, perhaps with a token panel session in an attempt to liven things up…

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