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In hindsight, it looks like a master plan

In hindsight, it almost looks like it was a master plan: spend two to three years each at different international organizations, building up the skills, experience and network I would need to launch a (hopefully!) successful communications consultancy. In reality,…

  • Eoghan O'Sullivan
  • 21/08/2016
  • Uncategorized

Alumnographics: graphically representing a community using basic software

As social media have become the predominant channel for spreading information and ideas, infographics (which have been around for a long, long time) have become hugely popular for organizations of all kinds. As tools for promotion, advocacy, awareness-raising or marketing…

  • Eoghan O'Sullivan
  • 20/08/2016
  • Uncategorized

Renaming an association magazine to bring it to a wider audience

Covers of EAZA NEWS and ZOOQUARIA

One of the first things we did when I started working at the European Association of Zoos & Aquaria in 2009 was change the name of the quarterly magazine from EAZA NEWS to ZOOQUARIA. The existing title wasn’t terrible, but…

  • Eoghan O'Sullivan
  • 16/08/2016

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